Comments on: 4 Lessons for Brands from the Facebook Terms of Service Controversy http://therealtimereport.com/2009/02/18/4-lessons-for-brands-from-the-facebook-terms-of-service-controversy/ Business on the social, mobile and realtime web | #RLTM Thu, 09 Feb 2012 16:49:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Laurel Papwort http://therealtimereport.com/2009/02/18/4-lessons-for-brands-from-the-facebook-terms-of-service-controversy/#comment-78 Laurel Papwort Mon, 11 May 2009 22:09:59 +0000 http://socialmediaatwork.com/?p=262#comment-78 Rubbish! :) Zuckerberg went through EXACTLY the same thing when 75% of Facebook signed a "Remove the Newsfeed" page. Zuckerberg told them to "take a chill pill". It's now the most viral - and copied - social network feature. Having the strength to ignore members (communities are notoriously allergic to change) takes a greater strength than rolling over every time someone has a whinge. True engagement means no more honeymoon (the customer is NOT always right) and some give and take. Don't believe me? Well Facebook hasn't exactly been slowed up by the Newsfeed altercation, or the Beacon one (it's still there). Listen, nod, then do what's best for ALL stakeholders. Very few companies have the cajones to do that, with a vocal customer base, no? And personally, I'm worried about the social network host selling out - if Zuckerberg loses his footing we'll end up with a politically correct but ultimately boring site defined by it's limitations. Laurel Papworth @SilkCharm PS any chance you could add the PREVIEW plugin, pretty please? :) Rubbish! :)
Zuckerberg went through EXACTLY the same thing when 75% of Facebook signed a “Remove the Newsfeed” page. Zuckerberg told them to “take a chill pill”. It’s now the most viral – and copied – social network feature. Having the strength to ignore members (communities are notoriously allergic to change) takes a greater strength than rolling over every time someone has a whinge.
True engagement means no more honeymoon (the customer is NOT always right) and some give and take. Don’t believe me? Well Facebook hasn’t exactly been slowed up by the Newsfeed altercation, or the Beacon one (it’s still there).
Listen, nod, then do what’s best for ALL stakeholders. Very few companies have the cajones to do that, with a vocal customer base, no? And personally, I’m worried about the social network host selling out – if Zuckerberg loses his footing we’ll end up with a politically correct but ultimately boring site defined by it’s limitations.

Laurel Papworth @SilkCharm
PS any chance you could add the PREVIEW plugin, pretty please? :)

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