Social media platform Wetpaint and digital consulting firm Altimeter Group found that companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, while the least active saw sales drop 6% over that period. Article at MediaPost. Engagement database here.
Posted in: Social Media Statistics
Tags: brands, engagement, ROI
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About the Author
Tonia Ries
Tonia is the founder of The Realtime Report, the host of the Realtime Conferences, and CEO of the Realtime Report’s parent company, Modern Media. When she’s not busy tweeting (@tonia_ries) or helping Modern Media clients innovate, she’s probably hanging out with her dog Milo. Tonia grew up in Germany and Belgium, and now lives in Montauk, New York.
