The McKinsey Global Survey on Web 2.0 in business asked 1,700 executives to rate the value of various Web 2.0 tools in business. 42% said they see a measurable benefit from RSS, 24% more than those who see any benefit from microblogging. Story at ReadWriteWeb. Complete report at McKinsey Quarterly.
Posted in: Social Media Statistics
Tags: business use, McKinsey, ROI, RSS, Twitter, Web 2.0
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About the Author
Tonia Ries
Tonia is the founder of The Realtime Report, the host of the Realtime Conferences, and CEO of the Realtime Report’s parent company, Modern Media. When she’s not busy tweeting (@tonia_ries) or helping Modern Media clients innovate, she’s probably hanging out with her dog Milo. Tonia grew up in Germany and Belgium, and now lives in Montauk, New York.
