Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)
Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)
Case Study: Twitter and Advertising
- Chelsea Marti, Manager of Social Media for TurboTax and Quicken, Intuit
Slides from this session are posted here: http://www.slideshare.net/TWTRCON/twtrcon-dc-09-advertising-case-study-intuit
___________________________________
@dslunceford: Case study on http://freeloadernation.com (from @turbotax) (which incorporated MySpace, which many marketers forget about)
@Armano”who thinks taxes are sexy”? A few people actually raised their hands
@JeanMarie50: @TurboTax case study using twitter to drive awareness and get them to talk about their brand!
@rohitbhargava: Great session on TurboTax’s use of social media from @quickenchels – cf http://ping.fm/rLdOv
@andreajm: turbotax very metrics driven… hmm, sounds like somewhere else i know!
@debbieweil: @QuickenOnline talking about http://superstatuscontest.com – reached over 1M Friends of Friends via Twitter, Facebook, MySpace
@4GreenPs: @Myspace component, CTR was 5x normal rate of display ad – wow! http://freeloadernation.com @turbotax case study
@csukach: TurboTax’s SuperStatus campagin actually resulted in increased awareness & equity for their brand http://bit.ly/4f8lx4
@hollisthomases: Intuit uses 5 staff & agency team to execute integrated SM campaign. @quickenchels recommends a lot of ppl.
@brightmatrix: “decide how you are going to measure success before you start” (Intuit)
@floridagirlindc: Intuit campaign was product of corp comms + ad + agency
@jweb: Interesting. @QuickenChels called potential customers of Quicken in social media “friends”
@Armano: Intuit Social Media Case Study by Chelsea http://post.ly/9lKZ – THIS WAS EXCELLENT
