According to the 2009 FEED report from Razorfish, based on a survey of 1,000 “connected consumers,” 44% of those who follow a brand on Twitter said access to exclusive deals is the main reason. And on Facebook and MySpace, 37% cited special deals as the main reason they have “friended” a brand. Razorfish identified customer service as the other key driver of consumer interaction in social media, with 33% friending a brand on Facebook and MySpace for that purpose, and 24% on Twitter. More details in MediaPost.
Posted in: Social Media Statistics
About the Author
Tonia is the founder of The Realtime Report, the host of the Realtime Conferences, and CEO of the Realtime Report’s parent company, Modern Media. When she’s not busy tweeting (@tonia_ries) or helping Modern Media clients innovate, she’s probably hanging out with her dog Milo. Tonia grew up in Germany and Belgium, and now lives in Montauk, New York.