Deloitte’s 24th Annual Holiday Survey, a poll of more than 10,000 adults in the U.S, says that of the nearly one in five who plans to use social media sites for holiday shopping, 60% say they will do so to find sales, discounts, and coupons; 53% intend to use sites like MySpace and Facebook to research gift ideas, and 52% say they will check the wish-lists of friends and family. 52% of those in the 18-29 group will use social media to shop. Of the shoppers who plan to use their smartphones, 55% say they rely on their devices to look up store locations, 45% to research lowest prices, 40% to find general product information, 32% to get coupons, and 31% to find reviews. This year, consumers are literally putting their money where their mouth is: A full 25% say they will also use their phone to make a digital purchase. More stats at MediaPost.
Home > Social Media Statistics > Holiday shopping to be social (and mobile)
Holiday shopping to be social (and mobile)
Posted on November 12, 2009 by Tonia Ries | Post a comment
Posted in: Social Media Statistics
Tags: Facebook, mobile, MySpace, retail
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About the Author
Tonia Ries
Tonia is the founder of The Realtime Report, the host of the Realtime Conferences, and CEO of the Realtime Report’s parent company, Modern Media. When she’s not busy tweeting (@tonia_ries) or helping Modern Media clients innovate, she’s probably hanging out with her dog Milo. Tonia grew up in Germany and Belgium, and now lives in Montauk, New York.

