Hill & Knowlton and peer networking group the CMO Club polled 124 CMO Club members Sept. 15 and Oct. 15, 2009, and found that 85% of CMOs spend less than 10% of budgets on social media, and 55% spend 5% or less on social media, and what’s described as “non-traditional communications channels.” Club members indicated some companies are grappling with putting together social-media marketing policies internally: 31% report their companies are developing a policy; 30% say they have one. Article at MediaPost.
Home > Social Media Statistics > Most CMOs spend very little on social media
Most CMOs spend very little on social media
Posted on November 16, 2009 by Tonia Ries | Post a comment
Posted in: Social Media Statistics
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Tonia Ries
Tonia is the founder of The Realtime Report, the host of the Realtime Conferences, and CEO of the Realtime Report’s parent company, Modern Media. When she’s not busy tweeting (@tonia_ries) or helping Modern Media clients innovate, she’s probably hanging out with her dog Milo. Tonia grew up in Germany and Belgium, and now lives in Montauk, New York.

