According to eMarketer, the MarketingSherpa 2010 Social Media Marketing Benchmark Report, shows that U.S. marketers plan to increase social media marketing budgets in 2010. Retail and e-commerce marketers are more likely to increase social media marketing budgets next year, at 79%, followed by publishing and media at 63% and computer hardware and software companies at 55%. Education and healthcare lagged, with less than one-half of marketers in the industry planning to increase social media spending next year. Chart near bottom of this MediaPost story.