According to The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, 86% of companies plan to spend more money on social media in 2010, while 13% are planning to keep the same level of budget. 54% of companies say that the biggest barrier to better social media engagement is a lack of resources. Only 10% of companies are not engaging in any social media activity whatsoever. Benefits of social media include increased brand awareness (73%), increased customer engagement (71%), better brand reputation (66%), and increased communication with key influencers (62%). Lots more details at MediaPost, including stats on b2b and b2c adoption and various industries; full report can be downloaded from Econsultancy (premium).
Posted in: Social Media Statistics
Tags: b-to-b, b-to-c, budgets, business use, financial services, publishing, retail, travel
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About the Author
Tonia Ries
Tonia is the founder of The Realtime Report, the host of the Realtime Conferences, and CEO of the Realtime Report’s parent company, Modern Media. When she’s not busy tweeting (@tonia_ries) or helping Modern Media clients innovate, she’s probably hanging out with her dog Milo. Tonia grew up in Germany and Belgium, and now lives in Montauk, New York.
[...] you can be sure this is where PR is headed in this new year; more companies than ever are spending on social media sites–and organizations that ignore social networking sites at this point are doing so at their [...]