Levi's Twitter Campaign Success in Australia, NZ

Challenged to reinvigorate the Levi’s brand in Australia and New Zealand, the company launched an IspyLevi’s social media marketing campaign. The company sent representatives out on the street to move around and tweet their locations. If you found them and said the codeword, the reps dropped their trousers on the spot and handed you their jeans.

Here’s a video describing the case study:

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