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Measuring the ROI From Tweeting About Pizza

Naked Pizza, an all natural pizza place in New Orleans, has a great story to tell about using social media tools such as Twitter and Facebook in its marketing efforts – which include posting a billboard outside the store  encouraging people to follow on Twitter.

Jeff Leach, one of the co-founders of Naked Pizza, says that he was able to drive 15% of daily revenues with Twitter. And of those 15%, 90% were new customers!

Not too long ago, Naked Pizza broke its one-day sales record using social media. Here are some stats from that day:

  • 68.60% of  total dollar sales came from customers who said they are “calling from Twitter”
  • 41% of total “tickets” were from Twitter customers
  • of the 26 new customers, 22 (85%) were from Twitter

Read more details on Jacob Morgan’s blog.

or those of you who are not familiar with Naked Pizza it’s an all natural pizza place in New Orleans that actually makes pizza that’s good for you.  What’s interesting is that Naked Pizza has been using social media tools such as twitter and facebook to reach out to customers and to generate a positive ROI from their efforts (yes dollars).  In fact, Naked Pizza has a giant billboard outside of their store which encourages passerby’s to follow them on twitter.  Jeff Leach, one of the co-founders of Naked Pizza says that he was able to drive 15% of daily revenues with Twitter; of those 15%, 90% were new customers!  A few months ago Naked Pizza broke it’s one day sales record using social media, here are some stats from that day:

  • 68.60% of  total dollar sales came from customers who said they are “calling from twitter”
  • 31.40% of customers did not mention twitter
  • 41% of total tickets were from twitter customers
  • of the 26 new customers, 22 (85%) were from twitter

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