Naked Pizza, an all natural pizza place in New Orleans, has a great story to tell about using social media tools such as Twitter and Facebook in its marketing efforts – which include posting a billboard outside the store encouraging people to follow on Twitter.
Jeff Leach, one of the co-founders of Naked Pizza, says that he was able to drive 15% of daily revenues with Twitter. And of those 15%, 90% were new customers!
Not too long ago, Naked Pizza broke its one-day sales record using social media. Here are some stats from that day:
- 68.60% of total dollar sales came from customers who said they are “calling from Twitter”
- 41% of total “tickets” were from Twitter customers
- of the 26 new customers, 22 (85%) were from Twitter
Read more details on Jacob Morgan’s blog.