According to a new edition of the SheSpeaks “Annual Social Media Study,” social networking profile penetration climbed from 58% of Internet users in 2008 to 86% in 2009. 80% of female Internet users said they had become a fan of a product or brand on a social network. In addition, 72% had learned about a new product or brand, or joined a group around one. Respondents to the study were less likely to participate in product- and brand-related activities via Twitter. One-half of female Internet users had brought a product because of a social network, a dramatic increase over 2008, and 40% had used a coupon code found on Twitter or Facebook. More details at eMarketer.
Posted in: Social Media Statistics
Tags: advertising, b-to-c, brands, business use, comment, coupons, Facebook, fan, influence, purchasing, SheSpeaks, Twitter, women
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About the Author
Tonia Ries
Tonia is the founder of The Realtime Report, the host of the Realtime Conferences, and CEO of the Realtime Report’s parent company, Modern Media. When she’s not busy tweeting (@tonia_ries) or helping Modern Media clients innovate, she’s probably hanging out with her dog Milo. Tonia grew up in Germany and Belgium, and now lives in Montauk, New York.
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[...] Social networks drive brand participation among women. According to the SheSpeaks “Annual Social Media Study,” social networking usage climbed from 58% of Internet users in 2008 to 86% in 2009. 80% of female Internet users said they had become a fan of a product or brand on a social network, and 72% had learned about a new product or brand, or joined a group around one. Many companies are successfully engaging the powerful demographic of women consumers, and the web is “swallowing up” print and television as we speak. And unlike print or television, computer users are just one click away from doing whatever you want them to do. [...]