Dunkin’ Donuts is launching a series of iced coffee-themed activities on Twitter and Facebook. Beginning January 11, “followers” of @DunkinDonuts on Twitter are invited to participate in the inaugural “Twinter Games” for the chance to win one of the $50 Dunkin’ Donuts Cards, to be awarded each day. Each of the three themed “Twinter Games” will be represented with an individual hashtag:
- #3WordsAfterIcedCoffee: From January 11-15, describe that perfect iced coffee in three words or fewer.
- #MyIcedCoffee: From January 18-22, tell us how you like your iced coffee.
- #IcedCoffeeTwitLibs: From January 25-29, get creative by including an iced coffee reference in a take off of a famous quote, song title, lyrics or movie line.
Participants are asked to tweet entries to the “Twinter Game” of the week by including the game hashtag and directing tweets to @DunkinDonuts.
On Facebook, Dunkin’ Donuts is inviting loyal year-round iced coffee drinkers to be “YeDDi of the Week,” a part of the brand’s ongoing “Fan of the Week” engagement. One Dunkin’ Donuts Facebook “Fan” each week who posts a picture of himself or herself, along with his or her beloved iced coffee to Dunkin’ Donuts’ Facebook Wall, will be featured on Dunkin’ Donuts fan page as “YeDDi of the Week.” The brand has more than 1 million fans on its Facebook page (http://www.facebook.com/dunkindonuts).
Full press release here.