The latest Forrester Research Social Technographics report shows that one in every three online Americans is a “Conversationalist,” someone who updates their status on a social networking site such as Facebook or posts updates on Twitter at least once weekly. Conversationalists are younger than the average adult consumer — 56% female, with household incomes slightly above average and more likely than other social classifications to hold a college degree.
Only about 17% of U.S. adults don’t participate in online social media, and 59% of online consumers participate in social networks about once monthly.
Older adults have begun to adopt social networks at a much more rapid pace. Age had historically been the best predictor for whether people participate in social activities, but this is not the case any longer.