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Dyn Inc. to its Followers: "Tweet Nerdy to Me"

The business of managed DNS (Internet Infrastructure as a Service) is anything but sexy, but the Dyn Inc. team has a group of 2,000+ passionate users following them on Twitter. The Dyn Inc. story began the same way a number of tech start-ups did — as a big idea out of a college dorm room. Since then, Dyn has thrived, in great part by leveraging social media as a springboard.

While the company is proud to say it has served over 12 million users since its creation in 1998, it is more excited about the much smaller number of social media followers continuing to grow both on its corporate account (@DynInc) and its newly launched support account, the DynDNS Ninja Squad (@DynDNS). “Many companies get on social media sites such as Twitter and wonder why they don’t see a return. What we have learned is that if you give value you will get value. We talk a lot about transparency with everything we do and social media has been the best way to show our users that we really mean it,” said Kyle York, VP of Sales and Marketing at Dyn. “We have also differentiated ourselves by making contact with companies we follow and find valuable ourselves.”

For example, Dyn actually boasts @Twitter as one of their clients, reaching out to them along with @Zappos, @Hubspot and @SimpleGeoInc, simply because they share an appreciation for what they do.

  • Alan

    Most companies talk on SM sites. Dyn listens. Wonderful concept that I hope spreads!

  • Phil

    This company impresses me. What they do (DNS) is not at all mainstream, but the way they approach it is unbelievably approachable. Keep up the great work Dyn.

  • http://simplegeo.com Joe Stump

    I’m CTO and cofounder of SimpleGeo and can say that Dyn Inc. has our business because of it’s Twitter activity.

    I tweeted out at 9PM MST (11PM where Kyle and his crew live!) and had closed a deal with Dyn Inc. over the phone by 9:30PM. You simply can’t beat that kind of service!

  • Nate

    well, i guess the bigger question here is how valuable are these deals that are being completed over Twitter? I am not familiar with Dyn and their services but from my experience most twitter transactions are very small and do not present enough ROI (at-least in our industry, home alarm systems)

    and reaching out to prospects at 11pm sounds like desperation, no?

  • http://dyn.com Kyle York

    Thanks to everyone for the comments. We appreciate the support and feedback. Joe- we’re pumped to be working with SimpleGeo and watch you guys take off. Keep it up.

    There a couple important points about sales and customer service that I think are important in the Internet focused world we live in. First off, the deals mentioned here are well worth the casual effort of having Tweetdeck open or UberTwitter on the BlackBerry. Nowadays in sales and biz dev it’s all about being accessible, timely, human and real. New media sites afford the ability for each of these attributes to be realized. Secondly, for customer service and marketing reasons, it is extremely important to be responsive, keep a finger on the pulse of your Industry, and encourage positive chatter about your brand and space on all channels. Again, Social Media sites are an easily introduced part of the mix.

    Desperation? I think that position sorely misses the ball on the singular best use case characteristic on the real-time Web. Being engaged.

  • http://blog.hubspot.com Matt Sullivan

    Kyle,
    You guys are a great example of using social media to better engage your audience, and not just broadcasting. I love that you immediately own anything that other companies would ignore, or try to bury (e.g. EveryDNS DDoS attackes, etc.)

    Nate – There is ROI in social media, but you need to find the best channel for you. There are plenty of tools that will make it easy for you to monitor mentions of your brand, services, & industry, thus bringing the conversations to you.

    Also, these tools make it effortless to connect with prospects & clients at 11 PM, especially if that is when they are available.

    -@sully
    Inbound Marketing Specialist, @HubSpot

  • http://www.silvertech.com Jeff McPherson

    Kyle and that group at Dyn have truly built a model around customer service and continue to lead as an example of how to treat customers in a service oriented business.

    Keep it up guys. You guys are truly rockin!

    @jmcpherson
    @silvertech

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    Overall, Twitter can be exploited as a marketing tool if done correctly. Using twitter as a marketing strategy is a topic of some argumentation in the marketing world. I have read numerous articles in favor of this technique and equally as many against it. 

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