79% of Twitter Users Are More Likely to Buy Brands They Follow

A February 2010 study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend brands since becoming a fan or follower of those brands.

51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.

Read the press release at PRWeb.