Today we issued a press release announcing our big keynote for TWTRCON NY. Thank you to our marketing partner PR Newswire for helping us put this release out on the wire this morning! You can see it online here, and we are posting the full text below.
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Martha Stewart to Keynote at TWTRCON NY & DMA’s Digital Marketing Days on June 14
America’s Most Trusted Guide to Stylish Living will Discuss the Power of Social Media and Using Real-Time Web to Connect With Customers and Transform Business
NEW YORK, NY, March 24, 2010 — Modern Media and the Direct Marketing Association (DMA) today announced that Martha Stewart, Founder of Martha Stewart Living Omnimedia, will keynote the TWTRCON NY and Digital Marketing Days Conference & Expo joint session on June 14, 2010 at the Hilton New York. TWTRCON NY, the Twitter business conference, will be co-locating with DMA’s Digital Marketing Days Conference for a one-day conference featuring case studies and best practice examples from leading organizations using the real-time web to deliver bottom-line results.
Martha Stewart Living Omnimedia’s media offerings encompass award-winning magazines such as Martha Stewart Living and Martha Stewart Weddings; innovative websites, including marthastewart.com and The Martha Blog; Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157; and bestselling books like Martha Stewart’s Cooking School, Martha Stewart’s Homekeeping Handbook, and the new Everyday Food: Fresh Flavor Fast. The sixth season of the Emmy Award-winning daily, “how-to” series, The Martha Stewart Show, will premiere on Hallmark Channel in Fall 2010. Martha is active on Twitter where, under the name MarthaStewart, she has nearly two million followers.
“We are thrilled to welcome Martha Stewart to TWTRCON NY,” said Tonia Ries, founder and CEO of Modern Media, and host of the event. “TWTRCON attendees are leading the real-time revolution and this is a unique opportunity for the community to hear insights from a true media pioneer. Martha Stewart is using Twitter to connect with her customers in a personal way that’s also great for her business.”
“The Digital Marketing Days Conference is kicking off its first year with quite a bang,” said Rachael Feigenbaum, DMA group show director. “Martha Stewart has single-handedly changed the face of business and marketing, and having her deliver our first keynote address is a rare and special opportunity. Co-locating with TWTRCON is just another way DMA is bringing the best of digital and social media to our attendees.”
Additional confirmed TWTRCON NY speakers include JetBlue Sr. VP Marketing Marty St. George; Domino’s Pizza Franchise Operator Ramon De Leon; Comcast Director of Digital Care Frank Eliason; PepsiCo Manager of Digital Communications Josh Karpf; WholeEarth Interactive Art Director Marla Erwin; Foursquare CEO Dennis Crowley, Newell Rubbermaid’s VP of E-Business and Interactive Marketing Bert DuMars; Gowalla CEO Josh Williams; SimpleGeo CEO Matt Galligan; Google Product Manager Dylan Casey, and Associated Press Social Networks and Engagement Manager Lauren McCullough. They will be joined by social media experts Steve Rubel, Laura Fitton and Dave Berkowitz, among others.
TWTRCON NY is the third TWTRCON event. Registration information is available at http://twtrcon.com/register. Attendees registering by April 30 will save $150. Follow @TWTRCON http://twitter.com/twtrcon for the latest updates and visit us on Facebook and LinkedIn. For sponsorship information, contact Anne Weiskopf at anne@modernmediapartners.com.
TWTRCON NY is produced by Modern Media, which also publishes social media case studies and statistics at Social Media at Work (http://socialmediaatwork.com/).
About Modern Media
Modern Media (http://www.modernmediapartners.com/) is an agency at the intersection of live, digital and social media. Publishers, media entrepreneurs and marketers rely on Modern Media to clarify and re-focus brands, create and produce events and brand extensions, build websites and social media campaigns, and motivate sales team with tools that drive revenue.
About Direct Marketing Association (DMA) and Digital Marketing Days
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
The Digital Marketing Days Conference and Expo (www.dmdays.com), being held June 14-16, 2010, at the Hilton, NY offers the best strategies to acquire and retain customers in the digital era. The conference includes 40 sessions that present tactics and approaches that marketers can apply to obtain a successful, multichannel strategy. For more information please contact Rachael Feigenbaum at rfeigenbaum@the-dma.org.
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Modern Media Contact: DMA Contact:
Stacy O’Connell Carmela M. Uzzi
VP Marketing Manager, Media Relations
415.480.4114 212.790.1422
