Alterian has released a report, “Your Brand: At Risk or Ready for Growth?” written by Michael Hulme of the Institute for Advanced Studies at Lancaster University, which found that 95% of consumers who participated in the survey indicated that they did not trust advertising.
Less than a tenth (8%) trust what companies say about themselves and more than half (58%) agreed with the statement “companies are only interested in selling products and services to me, not necessarily the product or service that is right for me”. Only 17% of respondents believe companies take what they say seriously.
Respondents who are “actively engaged in the use of social media…[tend] to be more positive about companies in general.” While only 16% of respondents overall thought companies were “genuinely interested in them”, a much greater percentage (33%) of those who use social media thought that.
Read more at eConsultancy.com.
