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The Bottom Line on Real-Time (Part 4 of 5)

Steve Rubel leads a panel discussion about tracking effectiveness, cross-promotion, and integrating Twitter with other platforms.

Panelists: Marla Erwin of Whole Foods, Doug Ulman of Livestrong.org and Bert DuMars of Newell Rubbermaid.

This video was filmed at TWTRCON NY on June 14, 2010.

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