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Twitter Users Spend 64% More Shopping Online Than General Web Users

On May 21, comScore released its Q1 U.S E-Commerce Spending Report , finding that online retail spending approached $34 billion in Q1 2010, a 10% boost compared to last year.

As reported on Brian Solis, comScore also revealed insight into social consumers and their spending habits.  According to the report, 23% of Twitter users follow businesses to find special deals, promotions, or sales.  Of that, 14% of Twitter users reported taking to the stream to find and share product reviews and opinions.

comScore’s research also shows that Facebook and Twitter visitors spend more money online than average Internet users.  On Facebook, heavy users spend on average $67 online, topping the total internet average of under $50.  Active Twitter users spend an average of $63. Twitter users, regardless of how often they were on Twitter, outspent general Web users by upwards of 64%!

Taking a snapshot view, members of social networking sites spend 1.5x more online than the average Internet user, indicating that engagement or paid presence within social networks definitely offers benefits to businesses.  See Brian Solis for more detailed analysis and statistics.

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