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TWTRCON SF 2010: The Case Studies

Hey @SouthwestAir! Look how fat I am on your plane! Quick! Th... on TwitpicTWTRCON SF 2010 will be a one-day total immersion in the case studies, the practical skills and the tools that companies need to stay at the cutting edge of the real-time web.  We’ve added a lot of beefy content for the November 18 event (download a PDF of the full agenda here), but the heart and soul of TWTRCON have always been the case study presentations.

At TWTRCON SF 2010, we’re excited to have confirmed speakers from a broad range of brands.  Some speakers may be familiar to you, like Ford Motor Company’s Scott Monty, but we also have stories from small businesses (The Roxy Theatre, Curry Up Now) and from companies less familiar to U.S. audiences, such as India’s Parle Agro.  If you’re looking for a reason to register now, you don’t need to look much further than this lineup:

Case Studies from Leading Brands

Ford Motor Company | @ford | Scott Monty, Global Digital & Multimedia Communications Manager

H&R Block | @HRBLOCK | Robert Turtledove, Senior Vice President and Chief Marketing Officer

Parle Agro | @hellomehippo | Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia

SAP | @sapcommnet | Mark Yolton, Senior Vice President, SAP

Southwest Airlines | @southwestair | Linda Rutherford, Vice President of Communication and Strategic Outreach

  • With over 1 million followers, the “LUV Airline” uses Twitter to post updates, responds to queries and complaints and for crisis management.
  • The brand had a major PR challenge on its hands when Hollywood Director Kevin Smith waged a Twitter war earlier this year, claiming he’d been removed from a plane for being “too fat.”

Wells Fargo@wellsfargo and @wachovia | Kimarie Matthews, Vice President, Customer Advocacy and Loyalty, Wells Fargo

Small Business Case Studies

AspenSpin.com @ASPENSPIN | Andrew M. Israel, Founder/Editor

  • Uses Twitter to out-compete against established news outlets
  • Tweets breaking news, the Aspen lifestyle and some original Aspen flavor.

Curry Up Now@curryupnow | Akash Kapoor, Founder

Faasos |  @faasos | Shrinath Navghane, Founder, SocialMedia2Go

The Roxy Theatre@THEROXY | Nic Adler, Owner, The Roxy Theatre

St. Supéry Winery | @stsupery | Rick Bakas, Director of Social Media

  • Organizes wine tweetups (#CaliCabs #SauvBlanc and #Cabernet Day) that attract hundreds of consumers
  • Has hosted 27 tweetups since September, and increased sales 35% over the same period last year

Artists & Entertainers

Zoe Keating@zoecello

Adventure Girl Stefanie Michaels | @adventuregirl

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