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WATCH: Southwest Airlines Case Study

Airlines in Real Time: Southwest Airlines is using the real-time web to sell tickets and keep passengers happy. Linda Rutherford, Vice President of Communication and Strategic Outreach, Southwest Airlines, tells us how. Recorded at TWTRCON SF 10 on Nov. 18, 2010.

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One Response to “WATCH: Southwest Airlines Case Study”

  1. [...] 14, 2007).  SouthWest also focuses on keeping customers happy via social media  – watch the TWTRCON SF 10 SouthWest Airlines case study, presented by Linda Rutherford, Vice President of Communication and Strategic Outreach, SouthWest [...]

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