WATCH: Keynote – Ford's Scott Monty at TWTRCON SF 10

Keynote: Business in the Fast Lane.  How Ford Motor uses social media to manage its reputation and save millions of marketing dollars.  Presented by Scott Monty, Head of Social Media, Ford Motor Company, at TWTRCON SF 10 on November 18, 2010.  Watch the 2-part video:

Part 1.

Watch live video from TWTRCON on

Part 2.

Watch live video from TWTRCON on

See below for slides and video from Scott’s presentation:

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