Bravo recently launched @BravoTV, a browser-based dashboard offering fans who use Twitter an enhanced environment for discussing the channel’s shows. It was created in collaboration with Twitter executives, who provided insight and feedback.
As described by PaidContent.org, visitors to @BravoTV can join topics of conversation by clicking on an assortment of colored talk-bubble icons surrounding a selection of Bravo shows. The size and coloring of those icons, which are driven by algorithms combing Twitter for relevant chatter, conveys how recent or active a Twitter conversation is. Fans can drill down into separate environments for each show and character, from Top Chef to Real Housewives of Atlanta mainstay NeNe Leakes.
Eschewing couch potatoes who simply follow and lurk, Bravo wants to get its followers active. So the @BravoTV showcase features interactive activities, such as Tweet Battle, which is a kind of a Twitter debate that invites followers to vote on the side with which they agree. Just Saying is a series of hashtags customized to spur conversation on Bravo-related matters.
The dashboard will be featured on BravoTV.com and promoted through modules that can be syndicated outside of the main site to participating advertisers or other content partners.