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How Much Did #BrandBowl Matter?

During the Super Bowl I got to wondering how #BrandBowl stacked up against the main event.

According to Trendistic,   #SuperBowl topped out at 7.53% of Twitter traffic at 6PM.   #BrandBowl maxed at 7PM, with 0.43% of Twitter traffic.  Still, 1/17th of #SuperBowl buzz is pretty respectable.

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