PR pro Helena Bouchez recently scored discounted tickets to a Trenton Devils hockey game through Groupon. She followed up with the EHCL hockey team‘s director of Ticket Sales, John Fierko, and reports on the results of the Groupon promotion in an article for Marketing Profs.
The bottom line? Fierko credits the Groupon offer of $14 for tickets valued at $27.50 with increasing awareness of the team outside of its Trenton home base, bringing in new customers from a much broader geographic regions.
“The real payoff was in the tracking reports, which showed that many of the views and purchases were coming from all over, most surprisingly, from shore areas, such as Lakewood and Freehold. It gave us a chance to show people how close we really are,” said Fierko.