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Goodbye, TWTRCON. Hello, Realtime.

When we first launched TWTRCON in the spring of 2009, it was the height of Twitter mania.  The idea was simple:  to create a Twitter for Business conference focused on how brands and other organizations were using the realtime web to connect with customers in new and exciting ways.

Fast-forward two years, and both TWTRCON and the realtime web have changed even more than we’d initially dreamed.  The revolution that started with Twitter has now grown to include new applications–Foursquare, Quora, Gowalla, Square, Stickybits and others–that power realtime connections around shared interests, connecting people and brands at the right time and in the right place.  Web and enterprise platforms from Google to Facebook to Salesforce are incorporating realtime search and services into their offerings.  The realtime web is redefining PR, customer service and even product development for large and small businesses across industries.

TWTRCON has been covering it all, hosting sessions on geo-location, realtime search and social objects, and publishing case studies on Groupon promotions, Twitter chats, Facebook campaigns and mobile payments.

This week, we are announcing our fifth conference, Realtime NY 11, for June 6 in New York City (save the date – registration will open in the next few days!).  And we will be launching a new weekly email newsletter, the Realtime Report, later this month (here’s a sample of this work-in-progress–sign up here to make sure you don’t miss an issue!).

That’s right:  we’re changing our name.  TWTRCON will become The Realtime Report to better reflect the scope and reach of what it means to be a realtime business.  Our editorial focus will stay the same:  case studies, statistics and tools that will help you get to the bottom-line on doing business in realtime.

Our events will continue to feature speakers who are pioneers in using realtime, social and mobile tools to transform communications, marketing, customer service  and many other aspects of their organization.  Speakers who aren’t necessarily on the social media expert list, but who are passionate about creating value for their customers at the intersection of time, location and shared interest.

We can guarantee that they’ll continue to be fun and exciting, with lots of opportunities to play and experience the tools onsite.  And we hope they continue to include many of you.

What happens next

We’re working hard to get everything ready for the transition.  In the next couple of days, we’re going to

  • Move twtrcon.com to TheRealtimeReport.com.  We’ll set up a re-direct, so all of your links and bookmarks should still work, but let us know if you have any problems.
  • Rename our @TWTRCON Twitter account to @RealtimeReport.  Again, this should happen seamlessly (we have a request in to Twitter for help with that).
  • Start using the #realtime hashtag to keep the conversation going and help the community connect.
  • Open registration for Realtime NY 11 – keep your eyes open as we will have highly discounted rates available for a short period of time.
  • Kick off our email newsletter, The Realtime Report (click here to sign up now!), which will appear weekly on Fridays.

We’re super excited about this.  Let us know what you think!

  • http://twitter.com/IreneKoehler Irene Koehler

    Congrats on the rebranding. It makes complete sense. I’m much more interested in what is possible, rather than the tool used to make it happen. The tools will come and go, but the quest to find new and creative ways to engage is here to stay.

  • http://twitter.com/tonia_ries Tonia Ries

    Thanks, Irene!! I couldn’t agree more: we’re only at the earliest stages of seeing what’s possible.

  • http://lafd.blogspot.com Los Angeles Fire Department

    Bravo! The change in name to Realtime is an important shift in both marketing and mindset. It places both your content and the conference squarely at the front of the world’s continuing digital revolution. We hope that some of our LAFD team will be able to join you in New York.

    Respectfully Yours in Safety and Service,

    Brian Humphrey
    Firefighter/Specialist
    Public Service Officer
    Los Angeles Fire Department
    @LAFD and @LAFDTalk

    • http://twitter.com/tonia_ries Tonia Ries

      Brian: Thank you so much for this note–and we’d be very honored if you could join us at our June 6 event in New York! – Tonia

  • http://www.twitter.com/creatorbase Erick Mott

    Congratulations Modern Media (Realtime) Team. We like your direction and scope!

    • http://twitter.com/tonia_ries Tonia Ries

      thanks, Erick! We’re very excited!

  • http://www.spaighttalk.com Sue Spaight

    Tonia, nice meeting you the other day, I like the rebranding very much also, it sounds much more strategic, about the purpose vs. one tool. Were you and Anne at the #realtime panel this morning at #sxsw? Wish you had been ON the panel. It was OK, but pretty undirected, lots of off-topic convo. You ladies would have rocked it.

    Sue

    • Tonia Ries

      Hey Sue – great meeting you this week, too! I was at the panel for the last 15 mins or so, was sorry I missed it. We’ll need to come up with our own panel for next year! :)

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  • http://thesameoldcracks.wordpress.com/ Jill Elswick

    Well done, Tonia, and makes a great deal of sense to branch out from Twitter-centricity!

    • Tonia Ries

      Thanks, Jill!

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