When we first launched TWTRCON in the spring of 2009, it was the height of Twitter mania. The idea was simple: to create a Twitter for Business conference focused on how brands and other organizations were using the realtime web to connect with customers in new and exciting ways.
Fast-forward two years, and both TWTRCON and the realtime web have changed even more than we’d initially dreamed. The revolution that started with Twitter has now grown to include new applications–Foursquare, Quora, Gowalla, Square, Stickybits and others–that power realtime connections around shared interests, connecting people and brands at the right time and in the right place. Web and enterprise platforms from Google to Facebook to Salesforce are incorporating realtime search and services into their offerings. The realtime web is redefining PR, customer service and even product development for large and small businesses across industries.
TWTRCON has been covering it all, hosting sessions on geo-location, realtime search and social objects, and publishing case studies on Groupon promotions, Twitter chats, Facebook campaigns and mobile payments.
This week, we are announcing our fifth conference, Realtime NY 11, for June 6 in New York City (save the date – registration will open in the next few days!). And we will be launching a new weekly email newsletter, the Realtime Report, later this month (here’s a sample of this work-in-progress–sign up here to make sure you don’t miss an issue!).
That’s right: we’re changing our name. TWTRCON will become The Realtime Report to better reflect the scope and reach of what it means to be a realtime business. Our editorial focus will stay the same: case studies, statistics and tools that will help you get to the bottom-line on doing business in realtime.
Our events will continue to feature speakers who are pioneers in using realtime, social and mobile tools to transform communications, marketing, customer service and many other aspects of their organization. Speakers who aren’t necessarily on the social media expert list, but who are passionate about creating value for their customers at the intersection of time, location and shared interest.
What happens next
We’re working hard to get everything ready for the transition. In the next couple of days, we’re going to
- Move twtrcon.com to TheRealtimeReport.com. We’ll set up a re-direct, so all of your links and bookmarks should still work, but let us know if you have any problems.
- Rename our @TWTRCON Twitter account to @RealtimeReport. Again, this should happen seamlessly (we have a request in to Twitter for help with that).
- Start using the #realtime hashtag to keep the conversation going and help the community connect.
- Open registration for Realtime NY 11 – keep your eyes open as we will have highly discounted rates available for a short period of time.
- Kick off our email newsletter, The Realtime Report (click here to sign up now!), which will appear weekly on Fridays.
We’re super excited about this. Let us know what you think!