Social network use is nearing the saturation point in the US; 63.7% (150 million) of the online American population currently use social networks, and this number is projected to rise to 67% (164.2 million) by 2013. eMarketer reports that social networking has become an “integral” and “routine” part of American lives.
The 18-to-24 age group shows the highest numbers, with 90% of internet users on social networks in 2011, rising to 93% in 2013. Not surprisingly, ages 12-17 (at 81%) and 25-34 (at 82%) are next in line, with ages 35-44 trailing behind at 72%. Older generations have made some impressive gains – over half of US internet users ages 55-64 are now on social networks, a dramatic rise from 35% in 2009 – but most age groups will see continued growth at a significantly slower pace over the next few years.
Click here for the full report: “US Social Network Usage: 2011 Demographic and Behavioral Trends”