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Top Social Media Business Benefits: Exposure, Traffic, Better Search Rankings

Social Media Examiner’s Michael Stelzner has released its third annual Social Media Marketing Industry Report, with data based on responses from 3300 marketers.  The survey was not conducted across a controlled universe, but was promoted via Twitter, Facebook and LinkedIn, so the population is likely to skew toward early adopters of social media marketing. 78% of participants are from companies with less than 100 employees.  Still, it’s interesting to look at some of the trends:

  • 90% of respondents agreed or strongly agreed that social media is “important for their business.”
  • B2B companies are more likely to have been using social media longer (52.6% reported 1 year or more) than B2C companies (46.2% indicated 1 year or longer)
  • 58% of marketers are using social media for 6 hours or more each week. The longer you’ve been doing social media marketing, the more time you spend: 47% of marketers who have more than 3 years experience spend at least 16 hours per week on social media activities.
  • The top business benefits of social media marketing are generating more business exposure (88%), increased traffic (72%) and improved search rankings (62%).
  • 72% of marketers who have been using social media for more than 3 years report it had helped them close business.
  • 77% of marketers plan on increasing their use of YouTube and video marketing, with large businesses even more likely to see this as an area of increased investment.  73% plan to increase their use of Twitter.
  • 28% of marketers outsource some portion of their social media efforts–double from last year’s study, when 14% said they outsource.

Click here to download the complete report: http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf

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