Laura Fitton’s Twitter for Business at #RLTM NY 11 [The Best of the Backchannel]

One of our favorite things to do is to read through the tweets from our Realtime Conference attendees.  We find that they do a remarkable job of capturing the key take-aways from each of the sessions.  In the coming days, we’ll be publishing a series of posts that highlight the Best of the Backchannel from #RLTM NY, along with any other materials (slides, links to other articles) that will help you explore more of that session.  Enjoy!

@RealtimeReport Check out @pistachio kicking off #RLTM Realtime NY – welcome everyone!

@tmiale Twitter is still the backbone of the Real Time Web #RLTM

@SusanCElliott .@pistachio tells us that Twitter = global sensing & signaling network #RLTM

@neilglassman Says @pistachio: The message is the influencer. Notion that it’s sender is a remnant of old one-to-many web #RLTM

@OurManinSH Good morning – looking back at Hudson plane crash re: dude only had 30 twitter followers re: idea is \any to many\” — via @pistachio #rltm

@neilglassman Says @pistachio: Twitter is as important as the golf course, the charity cocktail party for building relationships #RLTM

@moon Doesn’t @pistachio know that most of the people on @Twitter aren’t people? #RLTM

@neilglassman Says @pistachio: Like stand up, what works on Twitter is slightly weird thing that’s common enough to share #RLTM

@AjitJaokar @Pistachio is speaking at #rltm now – 8 am and the room is almost full!

@brightmatrix #RLTM @pistachio Social is going to be at every desk; at times in the past, having a phone at every desk was a radical idea

@RhondaHurwitz @pistachio keynote #rltm  influence is providing attention and value to others

@AjitJaokar #rltm @Pistachio – social media getting back to normal – no privacy in a village with 300

@GinnyCooper Other people are the killer app – @pistachio #rltm

@JennyMack If you can connect people to each other in the context of your brand, they’re going to come back. @pistachio #RLTM

@GinnyCooper Listen. Learn. Care. Serve Four word guide to life @Pistachio #rltm

@OpenInvo Watching @pistachio on stage at #RLTM \Shine a light on other’s ideas\

@TheRealCherylM RT @RealtimeReport: realtime technologies will change the fabric of our economy, @pistachio says #RLTM

@AjitJaokar #rltm @Pistachio – brands who consistently apologise on social media are its rockstars

@neilglassman Not sure I agree w/ @pistachio: Brands that show the willingness to apologize are the rock stars of social media #RLTM

@codenamemax She is FAB! RT @CarissaO: I love me a little @pistachio in the morning.  (@ #RLTM Realtime NY 11 w/ 15 others) http://4sq.com/kQ6ruo

@dibbler46 #RLTM brands that have apologized for their mistakes on social media, consistently, are the rock stars. Conferences are their concerts!

@TheRealCherylM Wherever email has infiltrated our businesses, so will social media technologies @Pistachio #rltm

@RhondaHurwitz @Pistachio says that the approach to #socialmedia is simple: listen,learn,care, serve … Then repeat! #rltm

@rdublife: Twitter is the new golf course for business relationship building @Pistachio good cuz I hate golf #rltm

@whizhouse Serve your content to the person that is reading it, make it relevant regardless of created or curated -@pistachio #RLTM

@JennyMack: If you can connect people to each other in the context of your brand, they’re going to come back. @pistachio #RLTM

@CarissaO Appreciate @Pistachio’s reminder of @jeffjarvis’ quote, \Do what you do best and link to the rest.\” Plain and simple curation. #RLTM

@SusanCElliott Number of followers on Twitter doesn’t matter says @Pistachio, references this article http://ow.ly/5aTO8 by Anil Dash. #RLTM

@GinnyCooper Companies should focus on literacy on social. @Pistachio #RLTM AllenJerkens #RLTM Invest in social literacy instead of social campaigns. via @pistachio

@neilglassman RT @allenjerkens: Invest in social literacy instead of social campaigns. via @pistachio #RLTM

@neilglassman Via @pistachio: Using top 8 enterprise social media monitoring tools, get 8 diff sets of results – gasp! #smm #RLTM

@TheRealCherylM Follow back if for no other reason than to allow people to send you a direct message @Pistachio #rltm #goodpoint

@JohnBattaglino Way cool set-up at BB King’s Blues Club for the Realtime NY conference.  Starting the busy day listening to @pistachio. #RLTM

@MitchWagner Laura Fitton, Oneforty.com: Tip: FollowFriday everyone who retweets, engages you & follow them yourself. #rltm #CMOsite #CMO

@neilglassman Says @pistachio re managing info overload: Have, goals, discipline, better tools. Echo chamber surfaces important things. #RLTM

@brightmatrix #RLTM @pistachio says the Twitter \echo chamber\” is useful for surfacing the important content you may have missed.”

@GinnyCooper @Pistachio uses Twitter as a work break – 5 minute at a time in order to combat info overload #RLTM

@dups At #rltm, great introductory talk by @pistachio this early morning, looking forward to more social media goodness!

@Zendesk We’re at #rltm and agree w/ @oneforty’s Laura Fitton that it’s not how many followers we have, it’s who we have. We have superstars!

@OurManinSH Good morning – looking back at Hudson plane crash re: dude only had 30 twitter followers re: idea is \any to many\” — via @pistachio #RLTM



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