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How the Nuyorican Poets Cafe Used Social Media Marketing to Double Annual Revenues – #RLTM NY Case Study [Best of the Backchannel]

The Nuyorican Poets Cafe Facebook Page touts a 50%-off Google Offers promotionPart 13 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “The Realtime Small Business: Get Out the Neighborhood,” presented by Daniel Gallant, Executive Director of the Nuyorican Poets Cafe.

Check out more of our Best of the Backannel posts here.

@AmyVernon: And now for something completely different: Daniel Gallant of the Nuyorican Poets Cafe – @NuyoricanPoets #rltm

@AmyVernon: Cafe had been around 35 years, but no one really knew what it was about, what the name meant, etc. @NuyoricanPoets #rltm

@AmyVernon: Had no online presence 2 years ago. Didn’t even know when/where the cafe’s events had been posted online. @NuyoricanPoets #rltm

@AmyVernon: Have more than doubled operating budget in past 3 years (not 2, sorry) & halved marketing budget due to growing online presence. #rltm

@AmyVernon: Like a tweet, FB status update or haiku, Google Adsense gets point across in few words. @NuyoricanPoets #rltm

@AmyVernon: .@NuyoricanPoets posts succinct messages at least once a day – remind fans they’re in biz, they have a story to tell. #rltm

@rachellevi: post when there’s good reason, value and you have a message worth reading – @NuyoricanPoets #rltm

@AmyVernon: Regular use of online platforms has not only saved time, but also enabled @NuyoricanPoets learn fan demographics & shape marketing #rltm

@AmyVernon: Ratio of online fans divided by annual operating budget for @NuyoricanPoets is HUGE compared to larger venues (Kennedy Ctr, NYCOpera) #rltm

@AmyVernon: Don’t ditch old products in favor of making a splash online. Do what makes sense for your brand. @NuyoricanPoets #rltm

@rachellevi: nice case study in getting your business successfully set up in social media from @NuyoricanPoets #rltm

@heathercolby: @NuyoricanPoets Great presentation at #RLTM ! Thanks!  Good luck in evolving your success!


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