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Social Media Influence: Games, Trust, Customers and Metrics – #RLTM NY Panel [Best of the Backchannel]

Part 17 of our posts with the best tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize our closing panel discussion titled “Influence: Can You Earn it, Buy it, Measure it?” The panelists were Gilad Lotan, VP, Research and Development at SocialFlow, Derek Ray, Co-Founder, VP Media at Ad.ly, Duleepa “Dups” Wijayawardhana, Co-Founder/CEO of Empire Avenue and Kevin Winterfield, Corporate Digital Strategy and Development at IBM.  The moderator was David Armano, EVP, Global Innovation & Integration, Edelman Digital.

Check out more of our Best of the Backchannel posts here.

Empire Avenue CEO Duleepa “Dups” Wijayawardhana, IBM's Kevin Winterfield and SocialFlow's Gilad Lotan discuss Social Media Influence at #RLTM Realtime NY 11

Empire Avenue CEO Duleepa “Dups” Wijayawardhana, IBM's Kevin Winterfield and SocialFlow's Gilad Lotan discuss Social Media Influence at #RLTM Realtime NY 11

@neilglassman:  Says @tonia_ries: Influence has become third rail issue in social media industry – powers system, but dangerous? #RLTM

@nwjerseyliz: #RLTM Last panel: Dups (Empire Avenue), Derek Rey (Ad.ly), Gilad Lotan (Social Flow), Kevin Winterfield (IBM) moderated by David Armano

@CarriBugbee: Excited to see panel about #influence at #RLTM lead by @armano – Empire Ave doesn’t use word “influence” according to @dups

@RealtimeReport: Empire Avenue’s @dups measures network value instead of influence #RLTM

@AnneWeiskopf: @dups told me that he (mistakenly) deleted his Empire Avenue account 2 months ago. #oops #RLTM

@bethebutterfly: OMG they are talking about Empire Avenue. I still have no idea how to do it & feel like it is too time consuming. #justsaying #RLTM

@nwjerseyliz: #RLTM Empire Avenue? Buy me! I’m a great investment. ; )

@Corcoran_Group: Listening to @dups from @empireavenue “You cannot measure influence” #RLTM re: investment in people as brands”

@bethebutterfly: “Life is a game” says @dups #RLTM

@Zendesk: Just like that old board game, Life :-) RT @Du4: I like @dups: “LIFE is a game.” Hell YES. #RLTM #themorethingschange…

@victoriaharres: life is a game.. It can be used to teach. #rltm

@brightmatrix: #RLTM Influence panel – “Extremely valuable metrics are gamed everyday.”

yoda's Twitter avatar

@yoda: My own category of influence I have. Force it is. #RLTM

@rdublife: #RLTM is closing with a great panel on influence AND @yoda is around somewhere #sweet

@whizhouse:  Final panel for #RLTM focusing on influence and it’s value/measurement. Interesting tangent tying it to gaming & trust

@neilglassman:  Says @gilgul: If something (#sm influence) can be gamed, it’s because we perceive value #RLTM

@joelrubinson:  games are valuable? how about simplification of consumer choice.  we don’t need no stinkin badges! #rltm

@brightmatrix:  #RLTM IBM has a great viewpoint on influence–how well can our people solve problems for our customers?

@SBoSM: Influence is a matter of how well you can help clients solve their problems — @kmwinterfield at #RLTM

@neilglassman: Says @kmwinterfield: Expertise & eminence yields visibility, reflects one good at solving cust probs – Biz, not game #RLTM

@CarissaO: Hope @armano keeps the panel honest on influence. Few of the popular definitions stick for me. Thx for the good start, @spikejones. #RLTM

@MrShri: Influence is how much people trust you, measuring trust is the issue. #RLTM

Ad.ly's Derek Ray discusses social media influence at #RLTM Realtime NY 11

Ad.ly's Derek Ray on stage at #RLTM Realtime NY

@SocialFlow:  @D_Rey of ad.ly defines influence in terms of clicks, retweets and conversation, with the emphasis on clicks, what drives actions #RLTM

@nwjerseyliz:  #RLTM Depressing that this speaker thinks of reality stars as “influencers”

@neilglassman:  Influence can come from expertise, popularity or both – even before #sm, it was not always rational #RLTM

@adriandparker:   Paid influencers have a seat at the social table. Just makes sure it’s not at the head. Short cuts are never long-term. #RLTM

@Pistachio:  “Bin Laden tweets” @socialflow writeup and graphic that @gilgul is talking about #RLTM http://bit.ly/jT5kr9

@AnneWeiskopf: RT @acarvin At the height of #OBL death announcement, Twitter was moving 250x faster than a hummingbird’s wings. via @dansinker @Du4 #RLTM

@RealtimeReport: SocialFlow’s @gilgul says algorithms lack the network effect, the notion of community #RLTM

@tonia_ries: Have to think of influence in terms of group perspective, not just individual perspective. #rltm

@neilglassman: Pavlovian retweeting can spawn from “influencer” or juicy tidbit #justsaying #RLTM”

@Pistachio: Anatomy of a Trending Topic post about @urbanoutfitters #RLTM http://www.myaimistrue.com/2011/05/urban-outfitters-ripoff-trending-topic/

@tonia_ries: Authority **within a domain** is what’s important to IBM #rltm

@nwjerseyliz: @CarriBugbee What kind of influence do reality stars have? You might click on a link but would you base a buying decision on them? #rltm

@brightmatrix: #RLTM Summary on influence: context, context, context. But it takes time & research. You have to do your homework.

@khaughwout: IBM defines quantitative influence by four factors: reach, authority, engagement & connectivity #RLTM

@bethebutterfly: “Twitter followers & Twitter Ratio is NOT always a good measurement of someone’s influence in real life” Panel: @kmwinterfield @armano #RLTM

@Du4: I could listen to this influence panel all day. #RLTM

@victoriaharres: Look at social interaction rather than a scores for gauging influence – @dups #rltm #eav

@SocialFlow: Any trend detection system should look at both real-time and historical data. -@gilgul #RLTM

@RealtimeReport:  Realtime Influencers: the search is on – “one tool to rule them all!”  #RLTM goes LOTR

@SocialFlow: A lot of great tools available via Twitter–search keywords to see top Tweets & how those users are connected to you. -@gilgul #RLTM

David Armano moderates the Social Media Influence Panel at #RLTM Realtime NY 11

David Armano on stage at #RLTM Realtime NY 11

@brightmatrix: #RLTM Would you judge someone by one value (age, name, gender)? Same goes for influence metrics. Get a broader picture!

@Du4: For #RLTM digestion: what changes when we replace people & brands in this influence discussion w/ GOVERNMENTS?

@Du4: I think the ideas discussed on the #RLTM influence panel are CRUCIAL to government understanding of how to engage & communicate today.

@brightmatrix: #RLTM @armano nails it: it’s not just about identifying the influencers, it’s about the relationship building.

@neilglassman: Says @kmwinterfield: Way to ID influencers? Determine what want to have happen & work backwards to see who does #RLTM

@DMirabella:  “you can influence thought and you can influence behavior” @armano  #RLTM

@PublicSocial: PeerIndex is a good up an coming tool for identifying influence, a lot less flawed than Klout #RLTM #IWNY

@OurManinSH: Thanks to the Influence panel — @gilgul @d_rey @dups @kmwinterfield @armano — Cheers eh! Peter #RLTM #IWNY

Check out more of our Best of the Backannel posts here.

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