Part 17 of our posts with the best tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize our closing panel discussion titled “Influence: Can You Earn it, Buy it, Measure it?” The panelists were Gilad Lotan, VP, Research and Development at SocialFlow, Derek Ray, Co-Founder, VP Media at Ad.ly, Duleepa “Dups” Wijayawardhana, Co-Founder/CEO of Empire Avenue and Kevin Winterfield, Corporate Digital Strategy and Development at IBM. The moderator was David Armano, EVP, Global Innovation & Integration, Edelman Digital.
@neilglassman: Says @tonia_ries: Influence has become third rail issue in social media industry – powers system, but dangerous? #RLTM
@nwjerseyliz: #RLTM Last panel: Dups (Empire Avenue), Derek Rey (Ad.ly), Gilad Lotan (Social Flow), Kevin Winterfield (IBM) moderated by David Armano
@CarriBugbee: Excited to see panel about #influence at #RLTM lead by @armano – Empire Ave doesn’t use word “influence” according to @dups
@RealtimeReport: Empire Avenue’s @dups measures network value instead of influence #RLTM
@AnneWeiskopf: @dups told me that he (mistakenly) deleted his Empire Avenue account 2 months ago. #oops #RLTM
@bethebutterfly: OMG they are talking about Empire Avenue. I still have no idea how to do it & feel like it is too time consuming. #justsaying #RLTM
@nwjerseyliz: #RLTM Empire Avenue? Buy me! I’m a great investment. ; )
@Corcoran_Group: Listening to @dups from @empireavenue “You cannot measure influence” #RLTM re: investment in people as brands”
@bethebutterfly: “Life is a game” says @dups #RLTM
@Zendesk: Just like that old board game, Life :-) RT @Du4: I like @dups: “LIFE is a game.” Hell YES. #RLTM #themorethingschange…
@victoriaharres: life is a game.. It can be used to teach. #rltm
@brightmatrix: #RLTM Influence panel – “Extremely valuable metrics are gamed everyday.”
@yoda: My own category of influence I have. Force it is. #RLTM
@rdublife: #RLTM is closing with a great panel on influence AND @yoda is around somewhere #sweet
@whizhouse: Final panel for #RLTM focusing on influence and it’s value/measurement. Interesting tangent tying it to gaming & trust
@neilglassman: Says @gilgul: If something (#sm influence) can be gamed, it’s because we perceive value #RLTM
@joelrubinson: games are valuable? how about simplification of consumer choice. we don’t need no stinkin badges! #rltm
@brightmatrix: #RLTM IBM has a great viewpoint on influence–how well can our people solve problems for our customers?
@SBoSM: Influence is a matter of how well you can help clients solve their problems — @kmwinterfield at #RLTM
@neilglassman: Says @kmwinterfield: Expertise & eminence yields visibility, reflects one good at solving cust probs – Biz, not game #RLTM
@CarissaO: Hope @armano keeps the panel honest on influence. Few of the popular definitions stick for me. Thx for the good start, @spikejones. #RLTM
@MrShri: Influence is how much people trust you, measuring trust is the issue. #RLTM
@SocialFlow: @D_Rey of ad.ly defines influence in terms of clicks, retweets and conversation, with the emphasis on clicks, what drives actions #RLTM
@nwjerseyliz: #RLTM Depressing that this speaker thinks of reality stars as “influencers”
@neilglassman: Influence can come from expertise, popularity or both – even before #sm, it was not always rational #RLTM
@adriandparker: Paid influencers have a seat at the social table. Just makes sure it’s not at the head. Short cuts are never long-term. #RLTM
@Pistachio: “Bin Laden tweets” @socialflow writeup and graphic that @gilgul is talking about #RLTM http://bit.ly/jT5kr9
@AnneWeiskopf: RT @acarvin At the height of #OBL death announcement, Twitter was moving 250x faster than a hummingbird’s wings. via @dansinker @Du4 #RLTM
@RealtimeReport: SocialFlow’s @gilgul says algorithms lack the network effect, the notion of community #RLTM
@tonia_ries: Have to think of influence in terms of group perspective, not just individual perspective. #rltm
@neilglassman: Pavlovian retweeting can spawn from “influencer” or juicy tidbit #justsaying #RLTM”
@Pistachio: Anatomy of a Trending Topic post about @urbanoutfitters #RLTM http://www.myaimistrue.com/2011/05/urban-outfitters-ripoff-trending-topic/
@tonia_ries: Authority **within a domain** is what’s important to IBM #rltm
@nwjerseyliz: @CarriBugbee What kind of influence do reality stars have? You might click on a link but would you base a buying decision on them? #rltm
@brightmatrix: #RLTM Summary on influence: context, context, context. But it takes time & research. You have to do your homework.
@khaughwout: IBM defines quantitative influence by four factors: reach, authority, engagement & connectivity #RLTM
@bethebutterfly: “Twitter followers & Twitter Ratio is NOT always a good measurement of someone’s influence in real life” Panel: @kmwinterfield @armano #RLTM
@Du4: I could listen to this influence panel all day. #RLTM
@victoriaharres: Look at social interaction rather than a scores for gauging influence – @dups #rltm #eav
@SocialFlow: Any trend detection system should look at both real-time and historical data. -@gilgul #RLTM
@RealtimeReport: Realtime Influencers: the search is on – “one tool to rule them all!” #RLTM goes LOTR
@SocialFlow: A lot of great tools available via Twitter–search keywords to see top Tweets & how those users are connected to you. -@gilgul #RLTM
@brightmatrix: #RLTM Would you judge someone by one value (age, name, gender)? Same goes for influence metrics. Get a broader picture!
@Du4: For #RLTM digestion: what changes when we replace people & brands in this influence discussion w/ GOVERNMENTS?
@Du4: I think the ideas discussed on the #RLTM influence panel are CRUCIAL to government understanding of how to engage & communicate today.
@brightmatrix: #RLTM @armano nails it: it’s not just about identifying the influencers, it’s about the relationship building.
@neilglassman: Says @kmwinterfield: Way to ID influencers? Determine what want to have happen & work backwards to see who does #RLTM
@DMirabella: “you can influence thought and you can influence behavior” @armano #RLTM
@PublicSocial: PeerIndex is a good up an coming tool for identifying influence, a lot less flawed than Klout #RLTM #IWNY
@OurManinSH: Thanks to the Influence panel — @gilgul @d_rey @dups @kmwinterfield @armano — Cheers eh! Peter #RLTM #IWNY
Check out more of our Best of the Backannel posts here.