Smirnoff just launched a new Facebook campaign, the Smirnoff Nightlife Exchange Project, which will also help Madonna pick a dancer for her next tour. Facebook fans of the vodka brand can share their nightlife experiences via the social networking site, and the promotion will culminate in 50 parties – taking place simultaneously – on November 12, when “50 countries will exchange the best of their nightlife.”
One of these parties will be attended by the queen of “Vogue” herself, and dancers will compete in front of Madonna for the chance to win a spot on her upcoming tour. Dancers from around the world can submit 60-second videos of themselves on Smirnoff.com from August 17 through October 10.
This will be Madonna’s first album since 2008, and it’s her first big foray into social media promotion. She has just under 6 million fans on the social network, but has no official presence on other forms of social media, as reported by Mashable. Her Facebook page says “Madonna is on a quest to discover her next dancer. Could it be you?” and encourages users to “like this page to get involved.”