• Shawn McPike

    You can’t worry about those “gaming” (pardon the pun) the system by not providing their actual age, BUT by using someone like Vitrue you can target apps and posts to only people who match your demographics. I would hope and assume age is an available identified to base this on.

  • Tonia Ries

    Hi Shawn ! Yes, the game they’ve created uses the age data from Facebook to gate access. But it’s a well known (though under-quantified) fact that many young users cheat in order to get past the minimum 13 to join age requirement, and advertising alcohol to minors can have serious legal consequences for a brand… Still, someone’s gotta figure it out – the opportunity to reach their target market is just too huge.

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