67% of mobile users agree that location-based coupons are “very convenient and useful” according to a recent survey of 348 smartphone and tablet users conducted by Prosper Mobile Insights, 42% of whom have used their smartphone or tablet as a coupon–scanning a bar code from your screen, showing a text message or promo code to a cashier, etc. That’s in spite of the fact that 45% of respondents agreed that they were “concerned about security issues and my location being tracked.”
About half of smartphone (51%) users prefer to receive their coupons via email. About one-third want to either manually search for them (32%), scan a QR code when inside a store (32%), receive them via text or instant message (31%). One-fourth (26%) want to get them automatically when they are near a store.
The majority of respondents use their smartphones or tablets for some type of shopping behavior. Most conduct research: 76% browse or look for a product or service, 73% use their device to locate a store or store hours. 49% research specific products and 46% read customer reviews on their smartphone or tablet. 40% have made a purchase directly on a mobile device and 36% have scanned a QR code.
What’s Your 20?
Respondents regularly or occasionally use their smartphones and tablets
- at work (89%)
- at outdoor activities (87%)
- at nightclubs (77%)
- in the bathroom (75%)
- while eating a family meal (72%)
- in a nice restaurant (71%)
- on a date (67%)
- at a movie theater (45%)
- in church (33%)
Click here to receive your own copy of the report (registration required).
Have you used mobile coupons? Do you feel the trade-off between privacy and value is worth it — and will continue to increase use of these coupons?
(And is anyone here brave enough to admit they’ve used their tablet or smartphone in the bathroom?)