The #RLTM Scoreboard: Social Networking Stats for the Week
|Facebook:||over 845 million users||via Facebook|
|Twitter:||over 500 million users||via Twopcharts|
|Google Plus:||over 90 million users||via Larry Page|
|LinkedIn:||150 million members||via LinkedIn|
|Renren:||over 170 million users||via iResearch iUser Tracker|
|Qzone:||500 million active users||via China Internet Watch|
|Sina Weibo:||over 250 million users||via Forbes|
|Groupon:||115 million subscribers||via Reuters|
|Tumblr:||46.7 million blogs||via Tumblr|
|Posterous:||3.9 million members||via SF Gate|
|11.7 million monthly uniques||via TechCrunch|
|Foursquare:||15 million users||via Mashable|
|15 million users||via The Next Web|
|Tagged||20 million active users||via The Wall Street Journal|
Please email email@example.com if you have additional updates, or a social network that you feel should be on the list.
Twitter’s Ad Revenue Reaches $139.5 Million in 2011
The Wall Street Journal reports that Twitter is working towards being ready for an initial public offering, and ad revenue for the site reached $139.5 million in 2011. In comparison, ad revenue at Facebook (which has plans to go public in May 2012) is 22 times larger, at $3.15 billion.
How does this relate to user numbers? Facebook is two years older and now boasts over 845 million users, compared to Twitter’s 500 million users.
So Facebook’s audience is just 1.69 times larger than Twitter’s, but the social networking giant’s ad revenue is a whopping 22 times larger. What will Twitter do to win over more advertisers? The company has taken two steps recently: selling ads to small businesses for the first time, and starting to show a full range of ads to mobile users. Will these changes provide a significant boost to Twitter’s ad revenue?