Today Walgreens launched a new, exclusive mobile coupon program with Foursquare. The campaign will deliver instant savings directly to customers checking in (via Foursquare) at any Walgreens location nationwide. Walgreens – which claims the largest Foursquare following in the US for a retailer – is the first and only retailer (so far) to launch this kind of partnership.
Customers checking in through Foursquare at any Walgreens store in the US will instantly receive a unique scannable coupon via their smartphone. The coupon is redeemable immediately, in-store — no texting, reply or other steps are required. The first coupon offering – limited to one per customer – is available now through March 10, and gives 50% off all varieties of AriZona Iced Tea cans. Coupons are limited to one per customer. According to the press release, future coupon offers will be announced at a later date.
“We’re using mobile technology and social media to better engage Walgreens customers, to give them convenient channels to interact with us and to deliver products, services and savings they truly value,” says Sona Chawla, Walgreens president of E-commerce. “Foursquare shares our commitment to innovation and together we’ve developed some unique, breakthrough offerings that cater to today’s tech-savvy consumers.”
“We are excited that Walgreens is the first to test unique codes in a foursquare Special, providing a seamless experience for customers,” says Eric Friedman, director of business development for Foursquare, who sees this partnership as “a perfect opportunity to test our new functionality.” So far, this opportunity is only available to “select partners, starting with Walgreens.”
Walgreens is no stranger to mobile coupons. They were first introduced in November 2011 through Walgreens mobile application, and on Black Friday point-of-sale scanning was available at Walgreens locations throughout the US. Customers were eager to take advantage of the savings: mobile coupon initiatives helped generate more than 500,000 downloads of Walgreens mobile application in December.
Will this new initiative – and partnership with Foursquare – see even greater engagement from customers looking to save?