Mexico: Fifth Fastest-Growing Social Networking Market Worldwide

Mexico: 5th Fastest-Growing Social Networking Market WorldwideSocial networking is experiencing rapid growth in Mexico, and will increase by nearly 18% in 2012, according to an estimate by eMarketer.  Facebook, Twitter, and YouTube are seeing the highest levels of social media usage, and the country is the fifth fastest-growing market for social networking worldwide.

Facebook alone will reach 25.6 million users in Mexico by the end of this year.

A study by the Asociación Mexicana de Internet (AMIPCI) in December 2012, as cited by eMarketer, says Mexican social networking users are also highly engaged, with 48% of Facebook users and 34% of YouTube users visiting those websites several times a day.

Video consumption via social media is also high, according to a recent report by Garritz Online Media and comScore, “Online Video Consumption Study, Mexico 2012” (PDF).  86% of online video viewers in Mexico watched video on YouTube and 39% did so on Facebook.

Are advertisers in Mexico expanding their efforts to social media and online video marketing?

 

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