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Klout ROI? Chevy Campaign Nets “1 Confirmed Purchase”

In November of 2011, Chevy used Klout to promote the Chevrolet Sonic compact car in five different cities, loaning the car to 130 consumers with a Klout score of 45 or above.  The promotion target consumers influential in topics like music, technology, adventure and travel, and ran in Chicago, San Francisco, New York City, Atlanta and Dallas.

The results?  16,000 positive consumer mentions on social media, three requests to take advantage of a special discount, and one confirmed purchase, according to MediaPost.

Chevy seems satisfied with the results of its Klout-based campaigns.   Last week, the brand launched its latest Klout campaign, offering influencers a three-day loan of the 2012 Chevrolet Volt, the auto-maker’s plug-in hybrid electric car.  The Volt campaign targets Klout influencers with a score of 50 or better in technology-, social media- and  environment-related topics who live within a 30-mile radius of Denver, Los Angeles, San Francisco and Seattle.  The campaign will move to Chicago, Los Angeles, San Francisco and Portland from July through September.  Since the campaign was first reported in Venturebeat on April 9, however, the advertised eligibility requirements have changed to “Klout scores above 40,” not 50 as originally reported.

According to a Klout spokesperson quoted in the Venturebeat story, “[Car-related perks] are definitely among the most popular perks we’ve had with Klout, and previous Chevy Perks have done very well.”

The Realtime Report's Guide to Influence Measurement Tools

What do you think?

With Klout Perks campaigns rumored to cost $25,000 and up, not including the cost of the samples or test drives, do you see an ROI in a return of 16,000 positive mentions and 1 confirmed purchase of a car listed at a starting price around $13,865?

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To learn more about influence measurement tools, check out The Realtime Report’s Guide to Influence Measurement Tools, our detailed analysis of personal and contextual influence measurement tools.

24 Responses to “Klout ROI? Chevy Campaign Nets “1 Confirmed Purchase””

  1. [...] while some brands are still willing to take a risk on signing up to offer free perks to those that play the game in the hope of getting more return [...]

  2. [...] while some brands are still willing to take a risk on signing up to offer free perks to those that play the game in the hope of getting more return [...]

  3. [...] while some brands are still willing to take a risk on signing up to offer free perks to those that play the game in the hope of getting more return [...]

  4. [...] Sonic to 130 “influencers” with a Klout score of 45 and above. Looking at the results, you’d say it was a [...]

  5. [...] the newly-launched Sonic to 130 “influencers” with a Klout score of 45 and above. Looking at the results, you’d say it was a [...]

  6. [...] Sonic to 130 “influencers” with a Klout score of 45 and above. Looking at the results, you’d say it was a [...]

  7. [...] of the newly-launched Sonic to 130 “influencers” with a Klout score of 45 and above. Looking at the results, you’d say it was a [...]

  8. [...] its chest. That’s another area where Morgan Brown’s post comes in handy; rumors often cite a ,000 starting cost for a Klout campaign, but Morgan Brown’s two only cost ,000 apiece, [...]

  9. [...] its chest. That’s another area where Morgan Brown’s post comes in handy; rumors often cite a $25,000 starting cost for a Klout campaign, but Morgan Brown’s two only cost $5,000 [...]

  10. [...] its chest. That’s another area where Morgan Brown’s post comes in handy; rumors often cite a $25,000 starting cost for a Klout campaign, but Morgan Brown’s two only cost $5,000 [...]

  11. [...] to a chest. That’s another area where Morgan Brown’s post comes in handy; rumors often cite a $25,000 starting cost for a Klout campaign, yet Morgan Brown’s dual usually cost $5,000 [...]

  12. [...] its chest. That’s another area where Morgan Brown’s post comes in handy; rumors often cite a $25,000 starting cost for a Klout campaign, but Morgan Brown’s two only cost $5,000 [...]

  13. [...] its chest. That’s another area where Morgan Brown’s post comes in handy; rumors often cite a $25,000 starting cost for a Klout campaign, but Morgan Brown’s two only cost $5,000 [...]

  14. [...] its chest. That’s another area where Morgan Brown’s post comes in handy; rumors often cite a $25,000 starting cost for a Klout campaign, but Morgan Brown’s two only cost $5,000 [...]

  15. [...] do you think of this campaign – particularly in comparison to Chevy’s Klout-based campaign for the Chevrolet Sonic? [...]

  16. [...] do you think of this campaign – particularly in comparison to Chevy’s Klout-based campaign for the Chevrolet Sonic? Tags:  News This entry was posted on Thursday, October 18th, 2012 at 9:23 pm and is [...]

  17. [...] do you think of this campaign – particularly in comparison to Chevy’s Klout-based campaign for the Chevrolet Sonic? Article source: http://feedproxy.google.com/~r/TheRealtimeReport/~3/JGJnq9i8tvE/Tags: buy, [...]

  18. [...] while some brands are still willing to take a risk on signing up to offer free perks to those that play the game in the hope of getting more return [...]

  19. [...] Brands that partner with Klout in this way hope that social media influencers will take advantage of the perks, and then share their experience – via social media – with a large social network.  Some brands, like Chevrolet, have even used Klout for product launches. [...]

  20. […] while some brands are still willing to take a risk on signing up to offer free perks to those that play the game in the hope of getting more return […]

  21. […] Sonic to 130 “influencers” with a Klout score of 45 and above. Looking at the results, you’d say it was a […]

  22. […] upwards of $25,000 and more on Klout Perks, you want to see returns for your investment. The occasional example of ROI success after at least 400 campaigns and 1 million Perks being claimed is not a number designed to inspire confidence when it comes to breaking down your latest fiscal […]

  23. […] upwards of $25,000 and more on Klout Perks, you want to see returns for your investment. The occasional example of ROI success after at least 400 campaigns and 1 million Perks being claimed is not a number designed to inspire confidence when it comes to breaking down your latest fiscal […]

  24. […] to a chest. That’s another area where Morgan Brown’s post comes in handy; rumors often cite a $25,000 starting cost for a Klout campaign, yet Morgan Brown’s dual usually cost $5,000 […]

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