http://therealtimereport.com/2012/04/26/how-to-manage-influencer-outreach-programs-the-power-of-the-magic-middle/ Business on the social, mobile and realtime web | #RLTM Fri, 24 May 2013 14:38:32 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://therealtimereport.com/2012/04/26/how-to-manage-influencer-outreach-programs-the-power-of-the-magic-middle/#comment-3609 Want to Sell More: Understand Consumer Behavior | V3 Kansas City Integrated Marketing and Social Media Agency Mon, 08 Apr 2013 10:46:06 +0000 http://therealtimereport.com/?p=18156#comment-3609 [...] blogger outreach, for example. If you’re planning on doing blogger and influencer outreach, look for smaller blogs with passionate, involved communities—they’ll likely net you better [...]

]]> http://therealtimereport.com/2012/04/26/how-to-manage-influencer-outreach-programs-the-power-of-the-magic-middle/#comment-3574 “Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media | The Realtime Report Wed, 20 Mar 2013 14:44:34 +0000 http://therealtimereport.com/?p=18156#comment-3574 [...] In an interview a year ago, Zoetica co-founder Kami Watson Huyse talked about how to leverage the power of the “Magic Middle“–a term based on a 1996 article by Technorati founder David Sifry–to build [...]

]]> http://therealtimereport.com/2012/04/26/how-to-manage-influencer-outreach-programs-the-power-of-the-magic-middle/#comment-2845 Influencer Marketing: Does SocialChorus Solve The Scalability Problem? | The Realtime Report Fri, 01 Jun 2012 15:09:11 +0000 http://therealtimereport.com/?p=18156#comment-2845 [...] through traditional PR outreach programs, making it easy to manage programs targeted to the “magic middle” set of [...]

]]> http://therealtimereport.com/2012/04/26/how-to-manage-influencer-outreach-programs-the-power-of-the-magic-middle/#comment-2777 Influencer Marketing Quotes of the Week – Influencer Marketing Review Sun, 29 Apr 2012 18:11:45 +0000 http://therealtimereport.com/?p=18156#comment-2777 [...] “When it comes to identifying influencers to include in an outreach effort, Huyse often deliberately includes influencers who may not have the highest scores.  By focusing on the “magic middle,” she can nurture relationships with people who are more serious, consistent and eager to engage.  Building a relationship with “rising stars” means that they’ll remember and appreciate your interest over time—even when they have become more influential.” – Tonia Ries, How to Manage Influencer Outreach Programs: The Power of the Magic Middle [...]

]]> http://therealtimereport.com/2012/04/26/how-to-manage-influencer-outreach-programs-the-power-of-the-magic-middle/#comment-2776 This Week: Creating Great Mobile Experiences + Is Google Drive Compelling? | CMS News Today Sat, 28 Apr 2012 17:20:42 +0000 http://therealtimereport.com/?p=18156#comment-2776 [...] How to Manage Influencer Outreach Programs: The Power of the Magic Middle [...]

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