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	<title>Comments on: Running an Influencer Campaign With Klout Perks? Here&#8217;s How to Mess It Up.</title>
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	<link>http://therealtimereport.com/2012/05/16/running-an-influencer-campaign-with-klout-perks-heres-how-to-mess-it-up/</link>
	<description>Business on the social, mobile and realtime web &#124; #RLTM</description>
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		<title>By: Spread Your Reach with Klout Perks – But Proceed with Caution</title>
		<link>http://therealtimereport.com/2012/05/16/running-an-influencer-campaign-with-klout-perks-heres-how-to-mess-it-up/#comment-2913</link>
		<dc:creator>Spread Your Reach with Klout Perks – But Proceed with Caution</dc:creator>
		<pubDate>Wed, 11 Jul 2012 20:07:55 +0000</pubDate>
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		<description><![CDATA[[...] marketing strategy. “Technology is a tool,” marketer Shelly Kramer says about Klout Perks in The Realtime Report. “But it does not substitute for experience and good marketing strategy. You should always [...]]]></description>
		<content:encoded><![CDATA[<p>[...] marketing strategy. “Technology is a tool,” marketer Shelly Kramer says about Klout Perks in The Realtime Report. “But it does not substitute for experience and good marketing strategy. You should always [...]</p>
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		<title>By: How Much Do Social Scores Matter To You Today? &#171; Claude Oggier &#8211; Go4bigpoints Blog</title>
		<link>http://therealtimereport.com/2012/05/16/running-an-influencer-campaign-with-klout-perks-heres-how-to-mess-it-up/#comment-2835</link>
		<dc:creator>How Much Do Social Scores Matter To You Today? &#171; Claude Oggier &#8211; Go4bigpoints Blog</dc:creator>
		<pubDate>Fri, 25 May 2012 08:53:04 +0000</pubDate>
		<guid isPermaLink="false">http://therealtimereport.com/?p=18574#comment-2835</guid>
		<description><![CDATA[[...] http://therealtimereport.com/2012/05/16/running-an-influencer-campaign-with-klout-perks-heres-how-to... [...]]]></description>
		<content:encoded><![CDATA[<p>[...] <a href="http://therealtimereport.com/2012/05/16/running-an-influencer-campaign-with-klout-perks-heres-how-to" rel="nofollow">http://therealtimereport.com/2012/05/16/running-an-influencer-campaign-with-klout-perks-heres-how-to</a>&#8230; [...]</p>
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		<title>By: Influencer Marketing Quotes of the Week – Influencer Marketing Review</title>
		<link>http://therealtimereport.com/2012/05/16/running-an-influencer-campaign-with-klout-perks-heres-how-to-mess-it-up/#comment-2832</link>
		<dc:creator>Influencer Marketing Quotes of the Week – Influencer Marketing Review</dc:creator>
		<pubDate>Sun, 20 May 2012 20:02:28 +0000</pubDate>
		<guid isPermaLink="false">http://therealtimereport.com/?p=18574#comment-2832</guid>
		<description><![CDATA[[...] &#8220;Just because an “influencer” has a lot of Twitter followers does not mean that he (or she) is the right target demographic and able to inspire consumer interest in a particular product or brand. The Klout platform, unfortunately, doesn’t take those additional targeting criteria into consideration.&#8221; &#8211; Tonia Ries, Running an Influencer Campaign With Klout Perks? Here&#8217;s How to Mess It Up. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] &#8220;Just because an “influencer” has a lot of Twitter followers does not mean that he (or she) is the right target demographic and able to inspire consumer interest in a particular product or brand. The Klout platform, unfortunately, doesn’t take those additional targeting criteria into consideration.&#8221; &#8211; Tonia Ries, Running an Influencer Campaign With Klout Perks? Here&#8217;s How to Mess It Up. [...]</p>
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