The number of U.S. unique visitors to Facebook rose to nearly 160 million in June, the first time this number has increased in at least three months, according to research released last week from comScore. U.S. visits in June were up 1.1% from May, and the average time spent by each user also increased.
After a gain of less than 1% in May, the 5.1% increase in average time spent on Facebook (per U.S. visitor) is significant. The average time spent on Facebook is now just over 400 minutes (more than 6.5 hours).
Facebook’s revenue comes largely from spending on ads, and nearly half of that total comes from the U.S. and Canada, according to Bloomberg Businessweek. More details will be available on July 26, when the company releases second-quarter results following its IPO in May.