The #RLTM Scoreboard: Social Networking Stats for the Week
|Facebook:||955 million active users||via CNET|
|Twitter:||over 500 million users||via Twopcharts|
|Qzone:||576 million active users||via TechCrunch|
|Sina Weibo:||over 300 million users||via Bloomberg Businessweek|
|Renren:||over 170 million users||via iResearch iUser Tracker|
|LinkedIn:||174 million members||via CNET|
|Google Plus:||170 million “people who have upgraded”||via Google|
|Tumblr:||69 million blogs||via Tumblr|
|Instagram:||80 million users||via Instagram|
|Tagged:||20 million unique monthly users||via Tagged|
|Foursquare:||over 20 million users||via Foursquare|
|Pinterest:||over 11 million registered users||via Search Engine Land|
|Posterous:||3.9 million members||via SF Gate|
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LinkedIn Is Most Important Social Network for B2B Marketers
When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Facebook followed with 19%, Twitter with 16%. YouTube was significantly less popular with just 8%, and Google+ was most important for only 1% of B2B marketers.
However, when asked which channels they use most often, B2B marketers named LinkedIn, Facebook and Twitter almost equally. Other favorite social channels included YouTube, Flickr, Digg, Stumbleupon and Tumblr.
So while Twitter is used just as often as LinkedIn and Facebook, it’s considered less important – by B2B marketers – than the other two platforms.
Marketers were also asked to name the three major obstacles their company faces regarding social media adoption:
- lack of resources was cited by 70% of respondents
- 57% listed poorly define success metrics and key performance indicators
- 44% blamed “lack of knowledge about social media”
- 22% cited management resistance