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Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 955 million active users via CNET
Twitter: over 500 million users via Twopcharts
Qzone: 576 million active users via TechCrunch
Sina Weibo: over 300 million users via Bloomberg Businessweek
Renren: over 170 million users via iResearch iUser Tracker
LinkedIn: 174 million members via CNET
Google Plus: 170 million “people who have upgraded” via Google
Tumblr: 69 million blogs via Tumblr
Instagram: 80 million users via Instagram
Tagged: 20 million unique monthly users via Tagged
Foursquare: over 20 million users via Foursquare
Pinterest: over 11 million registered users via Search Engine Land
Posterous: 3.9 million members via SF Gate

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.

LinkedIn Is Most Important Social Network for B2B Marketers

LinkedIn Most Important Social Network Among B2B Marketers (via BtoB)When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB.  Facebook  followed with 19%, Twitter with 16%.  YouTube was significantly less popular with just 8%, and Google+ was most important for only 1% of B2B marketers.

However, when asked which channels they use most often, B2B marketers named LinkedIn, Facebook and Twitter almost equally. Other favorite social channels included YouTube, Flickr, Digg, Stumbleupon and Tumblr.

So while Twitter is used just as often as LinkedIn and Facebook, it’s considered less important – by B2B marketers – than the other two platforms.

Marketers were also asked to name the three major obstacles their company faces regarding social media adoption:

  • lack of resources was cited by 70% of respondents
  • 57% listed poorly define success metrics and key performance indicators
  • 44% blamed “lack of knowledge about social media”
  • 22% cited management resistance
What obstacles is your company facing in terms of social media adoption, and which social media platform is key for your social outreach?

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