The #RLTM Scoreboard: Social Networking Stats for the Week
|Facebook:||955 million monthly active users||via Facebook|
|Twitter:||over 500 (140 active monthly) million users||via Twopcharts / WebProNews|
|Qzone:||599 million monthly active users||via ResonanceChina|
|Google+:||100,000,000 monthly active users||via Google|
|Sina Weibo:||over 368 (36.5 active daily) million users||via China Daily|
|Renren:||140 million active monthly users||via TechInAsia|
|LinkedIn:||175 million members||via LinkedIn|
|Tumblr:||73 million blogs||via Tumblr|
|Instagram:||100 million users||via TechCrunch|
|Tagged:||330 million members, 20 million monthly users||via Tagged|
|Foursquare:||over 20 million users||via Foursquare|
|Pinterest:||20 million users||via Forbes|
|Posterous:||15 million monthly users||via Posterous|
Please email email@example.com if you have additional updates, or a social network that you feel should be on the list.
400 Million Users Have Upgraded to Google Plus — 100 Million Are Active Monthly Users
This week, Google Senior Vice President, Engineering Vic Gundotra announced that 400 million Google users have now upgraded to Google+. Of those, 100 million are “monthly active users” on Google+. In other words, one-fourth of all users who make the upgrade become regular users of the service.
The numbers still pale when compared to Facebook’s 955 million active user number, but Gundotra reminds us that Google+ launched from beta just 12 months ago.
One interesting nuance is how Gundotra positions the growth. He writes:
“It was only a year ago that we opened public sign-up, and we couldn’t have imagined that so many people would join in just 12 months. While Google+ is all about creating a better experience across Google, it’s also a destination. And here too, I’m happy to report that we have just crossed 100,000,000 monthly active users on Google+ (plus.google.com and mobile app).”
In other words, even if people don’t become active users of plus.google.com, Google still sees value in getting people to upgrade to the Google+ “experience.”
As Frank Reed points out at Marketing Pilgrim, Google’s approach is more about integration across a suite of services: “Google+ is not a social network in the classic sense. It is part of an overall strategy that will ultimately impact business more than it does personal lives. But guess what? Everyone is involved in business as either a producer or a consumer.”
As Facebook begins to hint that it may be getting serious about search, do you see Google and Facebook becoming more competitive? Or will they be serving entirely different needs? Are you using both networks — and how are you using them differently?