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Social Networking Stats: Twitter Dominates Media Attention, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 1 billion active users via Facebook
Twitter: over 500 million users via Twopcharts
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 368 million users via China Daily
Renren: over 170 million users via iResearch iUser Tracker
LinkedIn: 175 million members via LinkedIn
Google Plus: 100 million monthly active users via Google
Tumblr: 76 million blogs via Tumblr
Instagram: 100 million users via TechCrunch
Tagged: 20 million unique monthly users via Tagged
Foursquare: over 25 million users via SmartBlog on Social Media
Pinterest: over 20 million users via Forbes
Posterous: 15 million monthly users via Posterous

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.

Twitter Dominates Media Attention Among Social Networks

New data from HighBeam Research reveals that among social networking platforms, Twitter still dominates media mentions.  Out of the eight social networks examined, Twitter earned 55.8% of media mentions in September 2012.

Social Network Media Mentions via HighBeam ResearchFacebook came in second place with 40% of media mentions, followed by a huge gap before third most popular LinkedIn, with just 1.57% of mentions.  Pinterest, Instagram, MySpace, Foursquare and Google+ all received less than 1% of media mentions, although the search for Google+ was performed as “Google Plus” (and therefore may not contain all media mentions).

Why is Twitter mentioned more often than (much larger) Facebook? Does the structure of the platform make it more easily accessible for ‘newsworthy’ social commentary (whether that includes celebrity spats via Twitter or reactions to the 2012 election debates)?

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