Social Networking Stats: Facebook Drives More Dollars, But Twitter Drives More Traffic [Study], #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 1 billion active users via Facebook
Twitter: over 500 million users via Twopcharts
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 368 million users via China Daily
Renren: over 170 million users via iResearch iUser Tracker
LinkedIn: 175 million members via LinkedIn
Google Plus: 100 million monthly active users via Google
Tumblr: 78 million blogs via Tumblr
Instagram: 100 million users via TechCrunch
Tagged: 20 million unique monthly users via Tagged
Foursquare: over 25 million users via SmartBlog on Social Media
Pinterest: over 20 million users via Forbes
Posterous: 15 million monthly users via Posterous
Reddit: 42 million monthly unique visitors via Reddit

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.

Facebook Drives More Dollars, But Twitter Drives More Traffic [Study]

Facebook drives more revenue from ticket sales than Twitter or LinkedIn, according to a new study by Eventbrite. The study tracks social commerce from Eventbrite events, calculating visits per share and dollars per share on social networks across the globe.

Dollars Per Share on Social Networks via Eventbrite studyDollars per share – the average value of the additional tickets sold through each event share on a social network – have almost doubled across social networks since Eventbrite’s first report in 2010, increasing 81% overall (from $1.78 to $3.23). Facebook drives more revenue from ticket sales than any other platform, with dollars per share increasing 65%, from $2.52 to $4.15. However, Twitter saw the greatest increase (by far) in dollars per share, rising 330% from $0.43 to $1.85. Dollars per LinkedIn share increased only slightly (2%) from $0.90 to $0.92.

So each time an event is shared on Facebook, it brings $4.15 (on average) of additional revenue back to the organizer.

Twitter is the star social network when it comes to visits per share: it drives more event page traffic than Facebook or LinkedIn.  Links to events on Twitter drive 33 visits per share back to Eventbrite, vs. 14 visits for Facebook and 10 for LinkedIn.  On average, visits per share have increased from 7 to 17 (across all three social networks) since 2010.

Eventbrite also looked at how each platform performed globally in terms of dollar per share:

  • Facebook – Ireland has the highest dollars per share ($10.37), Australia holds second place with $5.32, followed by Canada with $4.51 in value per Facebook share.
  • Twitter – Ireland again wins with $9.03 in value per tweet, followed by Canada with $2.97 and then the Netherlands with $2.42.
  • LinkedIn – France had impressively high dollars per share on this platform with $12.56, followed by a huge gap before second place the Netherlands ($3.33) and third place Italy ($3.21).
Other highlights from Eventbrite’s international data: Italy shares the most (14% of people who buy a ticket to an event share that event on social networks), Brits click the most (every time a user shares an Eventbrite event in the UK, 22 of their contacts click on it) and Ireland has the highest dollars per share on both Facebook and Twitter.

The findings are based on data from hundreds of thousands of events on Eventbrite.  For the purposes of this study, social commerce is defined as “transactions that are driven through sharing on Facebook, Twitter and LinkedIn.”

Check out the full infographic here:

 Eventbrite infographic

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