The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. With this drop, Twitter now tops StumbleUpon’s share of traffic by a small margin of .22%.
Despite a “Pinterest-like” redesign unveiled back in September, StumbleUpon hasn’t been able to stop the continued decline in traffic. In June, comScore reported that traffic was down 24% from the previous year (TechCrunch).
However, Shareaholic says it’s too early to see whether the latest redesign may begin to pay off in traffic to publishers’ sites. Since traffic from StumbleUpon is wrapped in an iFrame, users clicking through to read articles may not be viewing the content on that publisher’s site directly. Also, if a StumbleUpon user remembers the URL and clicks back on a site at a later time, that counts as direct traffic, not as a referral from StumbleUpon.
Can the social discovery site reverse this continued decline in traffic – and will the latest redesign help turn things around?
Shareaholic’s data is drawn from 200,000 publishers online who reach 300 million people per month.