A Facebook brand post will get one-third of its reach within the first 10 minutes after publication, and will get half of its reach within 30 minutes, according to recently updated data by SocialBakers. An analysis of a select group of brand posts on October 31st looks at how quickly reach drops off following the first ten minutes after publication.
Here’s the breakdown:
Brands posting to Facebook see 60% of total engagement within the first hour after publication, and Marketing Charts advises that “brands looking to increase engagement with Facebook fans should consider when those fans’ peak levels of activity are.”
Has your brand figured out when to best reach fans on Facebook? And are you posting often enough to reach a significant portion of your audience?