Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Overall, nearly two-thirds of those surveyed share mobile video content at least once per month.
While many (56%) are sharing video content through posts on Facebook or other social sites, 44% simply use their own mobile device to show video to friends. Only 12% share video via Twitter.
Which videos are most popular for sharing?
- 66% of respondents share short, funny video clips
- 52% share music videos
- 35% share movie trailers
- 31% share content created by themselves or their friends
Finally, respondents weighed in on mobile video advertising. The majority – 53% – are “positive or neutrally receptive” towards mobile video advertising. But viewers want these video ads to be both relevant and concise: nearly half (48%) said that they would prefer seeing video ads related to the content of the video clips being watched, and 44% recalled seeing an ad while watching mobile video — with short (10-15 second) spots being the most recalled format.
Is your brand providing the right kind of mobile video ads (if any)? And is the content inspiring viewers to share?