Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today.
It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views (Skift). To top it off, the ad was the fourth most-viral ad in 2012, following Kony, Red Bull’s Stratos and Angry Birds Space.
The Turkish Airlines spot was an immediate success, garnering over 4 million views within 1 day of the video’s YouTube launch on December 6th. As of Tuesday morning, the ad had been viewed 101,571,553 times, and received over 106,000 ‘likes’ on YouTube.